A Quick Study in Honing Your Elevator Speech

By Mike Williams A colleague of mine, Jamar Cobb-Dennard, (http://www.linkedin.com/in/lifeforce ) tells this story. He met the person who has now become his best client literally in an…

Who’s Managing Your Communications?

By: Terry Bolda As the owner or manager at a typical nonprofit organization or business, you have a web site to communicate your mission, products or services.  You…

A “beefed up” profile is the key to LinkedIn success

By Wayne Breitbarth LinkedIn is a virtual networking tool that is currently being used by over 90 million business professionals around the globe. It allows business professionals to…

Make It Better: A Crucial Component of Economical Manufacturing

By Dave Baumann The need to make things better, quicker, and less costly has always existed.  From the early years of the colonies, through two world wars, to…

How to make an impact: answer the “so what?” question

By: Todd Wagner Buy, sell, plan and execute well and business success is sure to follow, right? Well, maybe.  The catch is that all these must be driven…

Continuous Improvement: A Crucial Component of Economical Manufacturing

By Dave Baumann It is well understood that Continuous Improvement is an essential component of manufacturing economics.  Today, the marketplace is challenged even more by the increased attention…

The Art of Sales– Failing to Plan is Planning to Fail

By Frank Gallo The hardest thing for most sales people is to plan their sales strategy.  This is because it requires the individual to sit down without interruption,…

3 R’s for Choosing Marketing Spokespeople

By Heather Mangold For years, marketers have used spokespeople to humanize their company, product or service. These “third-party” endorsements help consumers to relate to the company and can…

Employee Health Care Costs: The Risk of Doing Nothing

By Peter Rathmann Companies are realizing today more than ever that they must take direct action to control their health care costs.  Congress passed health care reform in…

How do I get the expertise I need without hiring a full-time employee?

By Erik Owen Many small and mid-sized businesses are struggling to keep their heads above water these days.  Doing business has gotten harder and management teams are stretched…