Traci is an experienced senior leader with more than 30 years of experience in all aspects of integrated marketing and communications. Her experience spans wide-ranging business sectors, including banking and finance, investments and insurance, non-profits, start-ups, agencies, sports, and academic institutions.
Traci has built and led cross-functional marketing and communications teams in a variety of companies, from large Fortune 100 corporations to small and midsized closely held businesses, including Northwestern Mutual, The University of Wisconsin-Milwaukee Athletics, Associated Bank, Envoy Mortgage, Waukesha State Bank and Inlanta Mortgage.
Her diverse expertise includes all areas of marketing and communications:
- Internal, external and change management communications strategies
- Developing and implementing marketing plans
- Managing the marketing team
- Driving sales growth
- Building brand positioning
- Managing digital and offline marketing efforts
- Creating customer onboarding and retention programs
- Preparing marketing budget
Traci has a Bachelor of Arts and Master’s in journalism from Marquette University. She is a board member of Friends of the Medical College of Wisconsin, Advisory Council Member of Women and Girls Fund of Waukesha County, Cornerstone Society and Volunteer of Community Smiles Dental-Wisconsin, and Mission Possible, Waukesha County.