Productivity. Profitability. Peace of Mind.

Jason Sellnow


Executive Summary

Jason has over 20 years of leadership in accounting and finance and has continued his professional development with expertise in operational finance through continued education and leading organizational teams. His area of expertise is essential for growth stage companies that reach a catalyst that propels them past the tightly-held, family-owned business into aggressive growth.

Companies that he has served, as lead Financial Officer, include Lundgren Management Corporation, Untitled, Inc., and California Thoroughbred Breeders Association. Jason has worked  in diverse industries including construction, services, and non-profits. He applies the fundamentals of operational finance successfully across diverse industries with diverse organizational cultures.

Jason’s expertise is in working closely with the principals of a business to provide strategy that greatly decreases the anxiety of today’s entrepreneur by applying his business acumen with leadership that uncovers more than the numbers found on financial statements. By proactively anticipating the cycles of cash flow with the continued growth and strategy of the organization, and balancing these priorities with traditional analysis of the balance sheet and income statement with the priorities of its stakeholders, Jason is able to communicate effectively to lead organizations in today’s dynamic marketplace. Further, with graduate study in two disciplines, Jason rises above his peers to uncover metrics and data that lower costs, increase revenue, improve processes, and improve cash flow.

Professional Experience

  • Southwood Consulting – Owner
  • California Thoroughbred Breeders Association – CFO & Corporate Officer
  • Untitled, Inc. – CFO
  • Lundgren Management Corporation – Controller
  • University of LaVerne – Adjunct Faculty, Finance Professor


  • Pepperdine University, MBA with an emphasis in Finance
  • University of LaVerne, Bachelors of Business Administration
  • Madison Junior College of Business, Associates Degree Accounting
  • California State University at Northridge, 1 year of full-time Sociology graduate study
  • Certified Management Accountant (CMA), part 1 passed; part 2 in January 2019


  • Metropolitan Milwaukee Association of Commerce
  • Waukesha County Business Alliance
  • Independent Business Association of Wisconsin
  • Corporate Casual
  • Greater Brookfield Chamber of Commerce