Productivity. Profitability. Peace of Mind.

Monthly Archives: October 2011

What’s Your Product? Selling Using Customer Norms

By Jim Buell The bottom line? Businesses run on numbers. Why is it, then, that when many companies market their products and services to businesses they usually offer up only one meaningful number – their price? Oh, product specifications include numbers and, to build credibility, companies talk about the number of years of experience they […]

Consider the Value, Advantages of a Printed Newsletter

By Terry Bolda Call me old-fashioned, but I still subscribe to a daily newspaper. I’ve been doing it since my college days. I treasure the walk to the mailbox each morning to pick up a printed newspaper, opening it up at the breakfast table, and catching up on the latest news with paper in one […]