Keys to a Successful Project: Relentless Stakeholder Communication

I have led projects in several different capacities for over 20 years and have learned much about what works and what doesn’t.  One thing that is a must…

Things To Consider Before Diving Into A Marketing Communications Project

By Terry Bolda Previous blog postings have explained the advantages of having professional and regular communications with your target audience, whether it is a letter, annual report, blog…

Consider the Value, Advantages of a Printed Newsletter

By Terry Bolda Call me old-fashioned, but I still subscribe to a daily newspaper. I’ve been doing it since my college days. I treasure the walk to the…

Think of the “Other Guy” When Handling Communications

By Terry Bolda Do not underestimate the importance of professional communication and etiquette both within and outside your organization. By paying attention to how we’re communicating to our…

That Whacked-Out Idea You Had Today May Be a Great Idea Tomorrow

By: Ken Forbes, MBA We knew the Jeep Cherokee buyer was a little bit different than competitive sport utility buyers. The Cherokee buyer had a higher income, was…

Digital Marketing and Content Management Challenges Traditional Approach

By Terry Bolda It’s a whole new world out there when your business needs to adapt from traditional marketing to digital marketing for the web. The tri-fold brochures…

Take Time to Define Your Team’s Passion

By Jeff Tetzlaff I recently sat in on a meeting of Oak Hill Business Partners.  Of the many topics they discussed, the one that caught my attention concerned…

A Quick Study in Honing Your Elevator Speech

By Mike Williams A colleague of mine, Jamar Cobb-Dennard, (http://www.linkedin.com/in/lifeforce ) tells this story. He met the person who has now become his best client literally in an…

Who’s Managing Your Communications?

By: Terry Bolda As the owner or manager at a typical nonprofit organization or business, you have a web site to communicate your mission, products or services.  You…

A “beefed up” profile is the key to LinkedIn success

By Wayne Breitbarth LinkedIn is a virtual networking tool that is currently being used by over 90 million business professionals around the globe. It allows business professionals to…