Using Microsoft Excel To Supercharge Your Profits

By Lorry Rifkin Microsoft Excel is omnipresent in the business world today. It is used to help run millions of business. Users have all levels of training from…

Things To Consider Before Diving Into A Marketing Communications Project

By Terry Bolda Previous blog postings have explained the advantages of having professional and regular communications with your target audience, whether it is a letter, annual report, blog…

Preparing to Exit – Assembling Your Exit Planning Team

By  Frank Orlando We’re entering the heart of tax season, and business owners are meeting with their CPAs and accountants to review their taxes and discussing the previous…

Finding (And Satisfying) The Unarticulated Need

By Jim Buell What if Henry Ford had only listened to his customer?  I don’t think he would have been nearly as successful as he was. Henry Ford…

Sales Accountability vs. Organizational Responsibility

By Peter Rathmann Customers are disappearing, buying habits have changed, profit margins are shrinking, marketing budgets have been stripped, and the competition is entrenched. To compound the problem, your…

What’s Your Product? Selling Using Customer Norms

By Jim Buell The bottom line? Businesses run on numbers. Why is it, then, that when many companies market their products and services to businesses they usually offer…

Consider the Value, Advantages of a Printed Newsletter

By Terry Bolda Call me old-fashioned, but I still subscribe to a daily newspaper. I’ve been doing it since my college days. I treasure the walk to the…

Keep Close Tabs on Technology Performance During a Downturn

By Bill King As southeastern Wisconsin businesses strive to manage costs during the current economic downturn, it’s important not to overlook how your company’s technology is being managed.…

What in the World is Business Continuity Planning?

By Scott Owens, PMP, CBCP Business Continuity Planning involves the analysis, preparation, and planning that are necessary to minimize loss and ensure continuity of an organization’s critical business…

Things you probably don’t want to know: How much is your bad sales forecast costing you?

By Mike Williams and Erik Owen If you’ve stopped trying to fix the bad guesses about future sales, then you must be resigned to the amount of money…